Your business has changed. Has your website?

Think about the last time you sent someone your website. Did you add a note explaining which services you still offer or where they should actually contact you?

That extra explanation may be doing a job your website should already handle.

Read it as a new customer

A business can change gradually while its website stays where it was. You start taking on different projects. Your prices change. The work you want more of looks nothing like the examples on your homepage.

Someone meeting you for the first time only sees what is published. Read your main pages and ask whether you would give the same explanation in a conversation today.

Start with what is out of date

You may find that the structure still works and the content needs attention. Remove a service you no longer offer. Replace an old example with a recent project. Check that the enquiry instructions reflect how you now work.

If you serve a different kind of customer now, consider what they need to know before they contact you.

Write down where you find yourself saying, "We don't really do that anymore" or "This doesn't explain it properly." Those notes give you a starting point for deciding what to update.

Ask someone outside the business

Give a person who does not know your business a simple task: explain what you do after reading the homepage. Ask which kind of customer they think you work with and what they would do if they wanted help.

Listen for differences between their answer and the business you want to present. A phrase that feels obvious to your team may mean very little to someone seeing it for the first time.

Keep a short list of corrections, with a person responsible for each one. Revisit it when your services change or you finish work you would like more customers to see.